About
Agence K was born from a simple observation:
some of the most meaningful moments happen when movement, place, and people come together naturally.
Founded by Norman Kneubühler, Agence K designs retreats for those who seek experiences that blend movement, discovery, and presence.
Each retreat is carefully curated, with attention to rhythm, details, and atmosphere. The intention is to create a sense of physical engagement, mental clarity, and genuine enjoyment - a space where effort and pleasure exist together.
Our retreats are built around different forms of movement — ice hockey, cycling, surf — and take place in destinations chosen for their beauty, energy, and cultural richness.
Agence K believes that movement is a powerful way to experience life, connect with others, and reset. Through inspiring locations and shared moments, we create environments where people feel grounded, energized, and fully present.
Hi, I’m Norman.
Passionate about ice hockey and sports in general, I’ve been lucky over the years to travel, meet inspiring people, and explore what movement can bring — physically, mentally, and emotionally.
I love organizing experiences, discovering new places, and bringing people together. What truly fascinates me is mindset and mental resilience — because whether in sport or in life, how you show up matters as much as what you do.
Through Agence K, I design events and retreats that combine sport, travel, and well-being — creating experiences where people reset, reconnect with themselves, discover inspiring places, and enjoy the journey as much as the effort.